Aims to combine digital tools with current marketing activities to achieve goals such as increasing brand awareness, gaining new customers, and increasing sales.
Social media advertising is a digital marketing strategy that brands use to reach their target audiences through social media platforms for their products or services.
Search Engine Optimization (SEO) is the application of a series of techniques and strategies to ensure that websites appear higher in organic search results.
The biggest difference of programmatic advertising from other digital advertising channels is its ability to provide more detailed targeting, micro-location, and greater control.