The biggest difference of programmatic advertising from other digital advertising channels is its more detailed targeting, hyper-location, much larger network pool and the ability to have more control over advertising spaces. By tracking the behavior of the target audience according to predetermined criteria, segments are created and the use of advertising budget becomes much more efficient.

In programmatic advertising, advertisers can use many different channels to display ads. Among these are various digital channels such as mobile applications, websites, social media platforms, and video platforms.

At Accurate Digital, our strategists obtain much more consistent data thanks to our own Trade Desk and our custom software that allows us to observe auctions. They also combine years of accumulated insight and experience. With the integration of experience-based insight and consistent data, we achieve excellent results and long-term collaborations.